Nicolas Vargas - Founder

With over 13 years of experience, Nicolás Vargas has established himself as a leading voice in media, growth marketing and digital strategy. Originally from South America, Nicolas transitioned from studying Industrial Engineering to pursuing his passion for digital media & marketing after discovering the power of technology to influence behaviour. This passion led him to Australia, where he has crafted innovative media and growth strategies for SaaS businesses, B2B, and eCommerce clients.

Nicolás is the founder of MarketingConcepts.co, a newsletter dedicated to connecting the dots between Media, Marketing, & Product. Designed for professionals and newcomers alike, the newsletter provides actionable insights to help readers discover the marketing skills that will make them irreplaceable in an ever-evolving digital landscape.

Currently, Nicolás serves as Head of Digital at Kaimera, one of Australia’s most reputable independent media agencies. In this role, he leads digital strategies for high-profile clients such as Afterpay, Britbox, and Sky News, with a focus on martech integration, experimentation frameworks, and sustainable growth solutions.

Previously, Nicolas was Head of Growth at Safewill, an end-of-life planning startup, where he played a pivotal role in scaling the business post-Series A funding, launching new products, and optimising customer acquisition and retention strategies. Over the years, he has held senior roles at agencies and startups, gaining extensive experience in paid media, SEO, content marketing, and product-led growth.

A recognised thought leader, Nicolás regularly contributes to leading industry publications, including Adnews, Search Engine Journal, and Databox. His articles explore growth marketing, AI adoption in digital media, and martech innovation, offering practical advice to marketers worldwide.

Nicolas is passionate about leveraging data-driven solutions and machine learning to optimise marketing outcomes while maintaining a strong focus on creativity and customer-centricity. His work reflects his belief in empowering businesses and professionals to thrive by adapting to the rapidly changing digital landscape.

Beyond his professional life, Nicolas enjoys exploring philosophy and its applications to problem-solving, reinforcing his commitment to lifelong learning and self-improvement.