Head of Growth Marketing


Responsibilities

Delivering Growth

Work/Manage a multidisciplinary digital & marketing team - lead a group of team members

lead a group agency partners

allocate, invest, and optimise the performance media budget across all digital channels to meet our business targets.

oversee a team of digital marketing and customer journey specialists to drive growth and a great customer experience.

Experience

A proven track record of managing functions that include some combination of the following:

customer acquisition,

Marketing Operations

Analytics,

marketing

customer loyalty and retention

management consulting showcasing your expertise in building attribution methodologies and financial models on CAC/LTV, payback period basis

Expectations
- ability to operate in a fast-paced, constantly evolving environment and collaborate across a highly matrixed organisation and effectively make decisions and communicate to balance the needs and trade-offs of different stakeholders.

- Strategic and analytical capability balanced with creativity and readiness to roll-up sleeves to drive big picture success/impact. -— Highly influential and an effective communicator with the ability to understand and absorb complex technical concepts and communicate them to a non-technical audience.

- sharp business acumen and judgement and critical thinking skills with the ability to use data to quickly establish highest value priorities and develop a strategy to pursue them.

The role:

Kin Euphorics is seeking a Head of Growth to define our growth strategy and KPIs, audit/architect our comprehensive data infrastructure, coordinate and execute growth plans, and meet/exceed revenue targets through funnel optimization. This role will have full ownership of the consumer journey, from the top of the funnel to the bottom. You will focus on customer acquisition, activation, and retention, using both inbound/outbound strategies and online/offline approaches to move people through the funnel. You will constantly collect data to track and improve on all steps in the funnel, identifying bottlenecks and increasing automation where appropriate.

You will develop and monitor the company's growth strategy for all stages in the funnel, including defining a roadmap for each marketing channel and maintaining consistent growth month over month. The role is part data science, part marketing, part sales, part manager, and full collaborator. You will be a key part of the management team, acting as the conduit between the leadership and the growth teams, ensuring that business goals are set appropriately, communicated clearly, and executed on aggressively.

This role requires a strategist who is able to balance both creative and analytical needs while working in an incredibly fast paced work environment.

What you'll do:

• Develop Kin's Growth Plan.

• Coordinate and Execute growth programs.

• Develop, implement and maintain Kin's comprehensive analytics framework.

• Partner with the in-house Creative, Content and Brand Marketing teams to develop metric-based campaigns to prospect, drive engagement and most importantly retention across tiktok, instagram, pinterest, snapchat, youtube and facebook.

• Optimize content, copy and campaigns based on continual measurement and review of real-time performance analytics.

• Develop a system to track conversion rates and measure progress against goals, constantly looking to eliminate bottlenecks, improve processes, and introduce creative ideas and solutions that are quickly tested and evaluated.

• Present customer insight to the larger team through detailed analysis, combined with a deep understanding of user needs, habits, and perceptions developed through targeted interviews, key metrics, usability studies, and customer reviews/feedback.

• Consistently optimize Kin's revenue funnel.

• 
  

What you'll bring to Kin:

• 5 to 7 years of growth marketing, growth hacking, or performance marketing experience required.

• Bachelor's Degree in Data Science, Marketing or related field preferred.

• Experience scaling customer acquisition, activation, and maximizing retention as well as LTV while managing against budgeted resources.

• Experience setting, executing, and iterating a growth strategy.

• Proven experience tracking analytics and exceeding sales KPIS.

• Proven experience in online acquisition tactics and best practices.

• Strong written and verbal communication skills.

• Strong organizational skills and attention to detail.

• Excellent interpersonal skills and the proven ability to build and maintain strong and effective relationships.

• Extensive experience with database management systems and data visualization software, including MySQL, Tableau and Periscope for dashboard development and data analysis.

• 
  

You are:

• A self-starter and resourceful. You consistently identify new opportunities and rapidly develop actionable strategies to capitalize on ROI-driven opportunities.

• Creative and nimble. You think on your feet, try new approaches and are willing to learn from your mistakes. You've got the perseverance without the ego.

• A confident communicator. You have an uncanny ability to influence others with your exceptional communication skills, and are confident interacting with numerous departments and stakeholders.

• An analytical storyteller. You can aggregate relevant data from multiple sources and translate it into insightful stories, strategic decisions and tactical recommendations.

• A data-driven, self-proclaimed "numbers person" who understands the importance of data and knows how to collect and analyze data, as well as to glean and implement insights.

• A multitasker with the ability to juggle several projects at once.

• Excited to bring new ideas to a highly collaborative environment.

• Seasoned in receiving feedback gracefully and translating it into smart improvements and solutions.

• Looking to be part of a mission-driven company fueling the next social movement.

• Interested to explore the world of euphorics and sober curious lifestyle.

• Excited to work in a demanding, deadline-driven start-up environment.

You will be building a world-class product, revolutionary in many ways with unique data visualisations helping make complex decisions simple. We are solving a very interesting problem in an underserved space; the average retail investor massively underperforms the market, but they don’t have to.