Growth Agency: You Don’t Really Need One

The odds an Australian start-up launched four years ago is still operating today are the same as flipping a coin with the survival rate hitting a decade-low. - Jennifer Duke, August 24, 2021, The Sydney Morning Herald

You can grow your business without an agency. in fact, working with an agency might be limiting your ability to grow.

This article is the result of a year's practical experience growing a business predominantly online with support and without agencies. this article contradicts some popular business and growth recommendations, including the myth that you can’t grow your business without a growth agency, you can’t do great marketing without spending millions of dollars a month, and agencies know better than most people.

• Lack of Experience

• Quality of Work - Outsourcing

• 1st level thinking vs second-order thinking

• Short Term vs Long Term - Tactical Vs Strategic

• Diagnose vs advice

• Knowledge GAP

• Pricing Model - Retainers

• Lack of innovation - CPC vs CPA - reactive vs proactive

• Reporting and Communications

• Transparency / Contracts

• Lack of a perspective

• All of them are same

Model to decide whether or not you need one - https://alanweiss.com/resources/hot-tips/how-to-choose-a-consultant/