How to Turn Your Marketing Skills into big $$$ in Australia’s Booming Digital Scene!
Entry-level media and marketing professionals with the right skills can access diverse career paths, providing opportunities to earn more than traditional, lower-paying entry-level roles.
Here’s a few options you can consider
Be Your Own Boss (Solopreneur)
Freelancing: Offer services based on channel expertise, such as successful Meta campaigns that drive brand awareness for fashion brands in Sydney.
Start by exploring platforms like Upwork, Freelancer, and Gumtree.
Consulting: Due to a shortage of experienced professionals, many agencies fail to deliver results, leading businesses to frequently switch agencies.
Start by exploring platforms like Bark
Content Creation/Influencing: Use your marketing expertise to build a personal brand on platforms like LinkedIn, TikTok or YouTube.
2. Launch Your Own Business (Entrepreneur)
E-commerce: E-commerce provides the potential for passive income and the freedom to work from anywhere.
SaaS Products: Creating a successful SaaS product can lead to revenue and offer a scalable business model
“Do not act following customary beliefs.”
Miyamoto Musahi
Start an Agency (be careful): This is for those with 5+ years of proven results. It’s high-risk but profitable, involving more than campaign management—like accounting and sales.
3. Climb the Ladder: Corporate Career Opportunities
If you prefer the structure and resources of a corporate environment, digital marketing skills can pave the way for rapid career most companies follow a rigid structute that look like this
Entry Level Assistant
Coordinator - (70k)
Executive - (80k)
Manager - (100k+)
Senior Manager - (120k)
The average marketing salary in Australia is $88,126 per year
Closing Thoughts
By focusing on skill development and leveraging your expertise, you can build a career that not only pays well but also supports your desired lifestyle.